We publish our standards because we believe the quality of a firm is visible in the commitments it’s willing to state publicly. This page describes how we deliver, communicate, and hold ourselves accountable.

These are the standards we hold ourselves to. They are not contractual guarantees — they are the operational benchmarks our team is measured against. For contractual terms, see our Terms of Service.

Delivery Timelines

DeliverableStandard Timeline
Standard link placementsTypically within 21 business days of campaign start
Digital PR placementsWithin 90 days, you will see the first links
Link report / 3D reportWithin 2 business days of request
On-page SEO auditWithin 10 business days
Campaign onboardingKickoff within 2 business days of payment confirmation
Monthly campaign reportsScheduled monthly with your account manager, delivered one week before your renewal date

Timelines may vary based on campaign complexity, publisher availability, and seasonal factors (e.g., Q4 publishing slowdowns). We communicate proactively when a deliverable is tracking outside standard timelines.

Communication

Response Times

We operate across multiple time zones by design — our team spans Europe, Africa, and Asia. This means coverage is broader than a single-timezone operation, but it also means your point of contact may respond according to their working hours.

Communication Channels

Dedicated Point of Contact

Clients on monthly engagements have a dedicated account point of contact for:

Senior leadership is involved at different engagement tiers:

Quality Standards

Publisher Vetting

Every publisher in our network passes our vetting standard before we place a single link. We evaluate:

Publishers are re-evaluated on an ongoing basis. If quality degrades, placements are flagged, and the publisher is removed from our active network.

Delivery QA

Every placement is reviewed before delivery to the client. Our QA process checks:

If a publisher removes a placed link within 365 days of delivery, we will do everything in our power to have the publisher reinstate it. If reinstatement is not possible, we will replace it with an equivalent link at no additional cost.

To report a removed link, email [email protected] with the placement details. We verify the removal and work to resolve it within our standard delivery timeline.

Reporting

Escalation

If a concern isn’t resolved through your primary point of contact within 5 business days, you can escalate:

  1. Head of Service Delivery — MaryJane Trumata
  2. Operations leadership — Bronwyn Byrne, COO

Escalation is not a last resort — it’s a built-in part of our process. We would rather hear about a concern early and resolve it than learn about it after it’s become a problem.

Email: [email protected] with “Escalation” in the subject line.


See also: Refund Policy · Terms of Service · Code of Ethics