Client Guidelines
Businesses We Don’t Work With
We’re selective about who we partner with — not because we’re difficult, but because our reputation matters. Every link we build and every piece of content we place goes out under our name and our publisher relationships. To protect those relationships and deliver the best results, there are certain types of businesses we can’t take on.
- Adult Content
- We don’t work with sites or businesses in the adult entertainment industry, including explicit content platforms and escort services.
- Firearms & Weapons
- We don’t work with firearms retailers, ammunition dealers, or weapons manufacturers.
- Unlicensed Gambling
- We work with licensed, legally operating gambling and betting companies. We don’t work with unlicensed operators or platforms targeting restricted jurisdictions.
- Deceptive Businesses
- If there’s a significant mismatch between what a business says it is and what it actually is — fake products, misleading identities, or deceptive practices — we won’t take them on.
- Illegal Products or Services
- We don’t work with businesses selling products or services that are illegal, including unlicensed pharmaceuticals, controlled substances, or counterfeit goods.
- Political Content
- We don’t take on political campaigns, PACs, or highly partisan media outlets.
- Hate Groups & Extremism
- We won’t work with organizations that promote violence, discrimination, or extremism of any kind.
- Predatory Financial Services
- We don’t work with businesses built on exploitative lending practices, hidden fees, or predatory debt structures.
If you’re unsure whether your business falls into one of these categories, reach out — we’re happy to have a conversation. For everyone else, we’d love to hear from you.
See also: Code of Ethics · Service Standards · Terms of Service